ITC Careers – Assistant Brand Manager Job

Job Title: Assistant Brand Manager

Salary Package: ₹12,000 – ₹20,000 a Month

Company Name: ITC Limited

Job Location: Bangalore, Karnataka

Qualification : Bachelor’s Degree

Job Info:

    • Category Business Planning: Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections
    • Brand Planning: Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health
    • Portfolio Planning: Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
    • New Product/ Product Extension Planning, Development and Launch: Gather inputs from market research data, consumer insights for preparation new product brief
    • Assist the Brand Manager in preparing the product brief
    • Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team;
    • Conduct field visits to validate the results of CPT
    • Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new product launch
    • Knowledge of brand management (product, price, promotion, placement)
    • Knowledge of statutory compliance related to the category products (legal mandatory)
    • Basic knowledge of category/ product specific manufacturing process and technology
    • Basic knowledge of research methodologies and tools
    • Basic understanding of consumer behavior and market trends
    • Strong analytical ability
    • High result orientation – getting things done on time and as per agreed upon norms.
    • Good Communication Skills
    • Excellent Problem Solving Ability

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