Job Title: Assistant Brand Manager
Salary Package: ₹12,000 – ₹20,000 a Month
Company Name: ITC Limited
Job Location: Bangalore, Karnataka
Qualification : Bachelor’s Degree
Job Info:
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- Category Business Planning: Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections
- Brand Planning: Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health
- Portfolio Planning: Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
- New Product/ Product Extension Planning, Development and Launch: Gather inputs from market research data, consumer insights for preparation new product brief
- Assist the Brand Manager in preparing the product brief
- Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team;
- Conduct field visits to validate the results of CPT
- Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new product launch
- Knowledge of brand management (product, price, promotion, placement)
- Knowledge of statutory compliance related to the category products (legal mandatory)
- Basic knowledge of category/ product specific manufacturing process and technology
- Basic knowledge of research methodologies and tools
- Basic understanding of consumer behavior and market trends
- Strong analytical ability
- High result orientation – getting things done on time and as per agreed upon norms.
- Good Communication Skills
- Excellent Problem Solving Ability