Job Title: MANAGER- CONTENT MARKETING | PERMANENT JOB 2022
Salary Package: According post
Company Name: Home Credit
Job Location: New Delhi, Gurgaon/Gurugram
Qualification : MBA/PGDM in Advertising/Mass Communication, Marketing
Contribution on creating and implementing of content solution for company business needs and ability to think and execute content strategies for driving entire brand funnel across media vehicles and touch points.
Roles and Responsibilities
- Ensure content calendar is defined and deliver the content packs to drive consumer engagement and brand KPIs.
- Ensure all content is on-brand, consistent in terms of style, quality and voice, to effect a consistent user experience across all channels & touchpoints within the organization.
- Adhere to a content strategy that supports marketing and communications initiatives and works with cross functional teams as SPOC for all content requirements.
- Develop a content calendar to be shared with organizational stakeholders to align and produce content on agreed schedule.
- Collaborate with marketing communications, strategy, to make adjustments to strategy and/or content based on usability, engagement and conversion data.
- Work with Cross functional team/ CRM team in the organization to improve the effectiveness of messaging and the use of channels to achieve desired goals.
Desired Candidate Profile
- MBA or equivalent (in relevant Marketing discipline preferred)
- 5+ years of related marketing experience in FMCG/telco/finance company/ Creative Agencies covering large local or global brand brands
- Be able to demonstrate strong communication skills
- Strong experience in Content creation & campaign management and implementation of communication strategies
Who should join
- Has worked a matrix like structure in and functionally structured environment
- Experience driving business results using various content strategies
- Has demonstrated success in challenging and fluid business situations
- Demonstrate strong communication skills, targeting a wide audience from customers to internal stakeholders.
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