Job Title: Senior Manager
Salary Package: ₹20,000 – ₹40,000 a Month
Company Name: Tata Motors
Job Location: Jamshedpur, Jharkhand
Job Info :
Support brand manager with insights from
• Market Research
• Industry & Competition
• Feature Trends
• Competition Pricing & Sales Mix
• Competition launch calendar
ensuring product is future protected for changes in the competitive environment
PRODUCT LAUNCH & GTM STRATEGY
Assist in developing brand positioning & communication strategies
Assist BMs in managing the cross functional teams to execute the projects within assigned timelines & budgets
Escalate the deviations from launch calendar
Suggest risk mitigation & course correction in case of deviations
DEVELOPING THE MARKETING CAMPAIGN
Coordination with mainline agency for developing the ATL assets & marketing collaterals
Analyse the Print/TVC/OOH plans
Coordinate with BTL agencies during promotional activities & marketing events
Coordinate with digital team for brand content generation
Work Experience
Relevant Experience : 2-5 Years
1. Marketing and sales
2. Product Management
3. Branding & Communication
4. Project management
5. Strategy development