Job Title: Digital Marketing Executive
Salary Package: ₹22,000 – ₹38,000 a Month
Company Name: AddMatrix
Job Location: Pune
Qualification : 10th, 12th, Graduation
- Understand and analyze PPC accounts of clients and identify opportunities to scale spending and improve performance.
- Prepare a campaign launch checklist and oversee the execution.
- Establish and manage the strategy, tone, content, and audience understanding across all PPC campaigns.
- Establish analytics processes for data collection and testing to identify trends and insights to provide
- Optimize digital audience targeting and segmentation by channel outlet, identifying key customer segments + prospective modeling
- Partner with design teams to develop and optimize campaign-specific creative and level up key creative rules by platform.
- Conduct weekly calls to discuss campaign performance and brainstorm strategies to help scale ad accounts.
- Communicate campaign performance, insights, and opportunities with a focus on analysis and KPI metrics
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