Job Title: Probationary Officer
Salary Package: ₹20,000 – ₹35,000 a Month
Company Name: Tata Consumer Products
Job Location: India
Qualification : Bachelor’s Degree
Job Info:
Role Objectives
- To participate in crafting the TATA Sampann brand equity (defining the brand key, brand communication idea, brand tone of voice)
- To work on NPDs for Sampann or new brands
- Help deliver a multi-category communication strategy through thematic brand campaigns on Spices, pulses++
- Develop, embed, and manage the brand positioning, visual identity, and communication blueprint
- Build a social presence led out of passion point thinking to make Sampann a more salient brand
- Develop and deliver social strategy
- Plan and execute the campaigns and projects in close partnership with stakeholders within the organization and external partners
- Track key brand health indicators and improvise the strategy basis desired outcomes and current position
- Work on building innovation funnel for the brand
- Benchmark competition on product, proposition and price. Help define our play in the category and right to win
- Launch NPDs post development with CFT, research agencies and other stakeholders
Desired Experience Level & Qualifications
- Experience: 3-4 overall; 2 years in marketing
- Educational Qualification – MBA (Major in marketing preferred)