Post Name Executive – Brand Marketing Date August 09, 2023 Short Info. redBus at its heart is about people. As the pioneer in our space, we are passionate about creating amazing experiences for passengers, partners and our people. Energized by a great work environment, where talent is nurtured, innovation is celebrated and challenges are conquered, we journey towards creating fulfilling moments for everyone whose lives we touch. Always striking a balance between getting the job done, while also having fun along the way. So here is to being a Great Place to Work
redBus Recruitment 2023 Overview
| Company Name | redBus |
| Post Name | Executive – Brand Marketing |
| Job Type | Full Time Job |
| Experience | 0 to 2 years |
| Function/Business Area | online bus ticketing platform |
| Location | Bangalore |
| Category | sales |
| Official Website | redBus |
| Salary | UPTo 3.0LPA + Incentives |
About redBus Company
redBus at its heart is about people. As the pioneer in our space, we are passionate about creating amazing experiences for passengers, partners and our people. Energized by a great work environment, where talent is nurtured, innovation is celebrated and challenges are conquered, we journey towards creating fulfilling moments for everyone whose lives we touch. Always striking a balance between getting the job done, while also having fun along the way. So here is to being a Great Place to Work!
Why You Should Join
This role requires the candidate to work on retention marketing – managing Customer lifecycle campaigns for redBus.
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Execute customer lifecycle campaigns on owned media for Brand team for one or more LOBs – redBus, rYde and redRail.
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End-to-end management & roll out of Customer life cycle management marketing Campaigns for – India market/ International markets/ New Lines of Business.
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Defining Events structure for marketing automation tools, Working with tech/product team for events configuration
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Mandatory Knowledge of working on marketing automation tools like MoEngage & Clevertap
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Campaign configuration, validation, reporting in marketing automation tools. Formulating CLM strategy ( content, frequency, touch points) for new and existing segments
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Optimisation of targeting/communication/channels for existing/new campaigns
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Analysing Campaign, Business, Source, Event, GA and other relevant data to propose new customer segments for improving CLM performance
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Managing Adhoc CLM marketing campaigns on Push, Mail, WhatsApp and SMS channels
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Pulling out customer data through SQL queries from Automation tools & data servers for data analysis and campaign execution
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Tracking customer loyalty metrics and campaign metrics at weekly/daily level
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Managing multiple external vendors and agencies for execution and analysis of CLM campaigns
Education Requirement
Bachelors/Master’s Degree in Computer Application & Marketing
Skills Requirement
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Good knowledge of SQL ( must ) and working knowledge of Python ( Good to have )
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Superior Analytical skills with an innate attention to detail