Post Name Specialist – Marketing Automation Date August 30, 2023 Short Info.
Chegg Recruitment 2023 Overview
| Company Name | Chegg |
| Post Name | Specialist – Marketing Automation |
| Job Type | Full Time Job |
| Experience | 0 to 2 years |
| Function/Business Area | publicly-held company |
| Location | Jasola, New Delhi |
| Category | Sales |
| Official Website | Chegg |
| Salary | UPTo 3.0LPA + Incentives |
About Chegg Company
Chegg’s culture celebrates leadership at all levels and does not discriminate based on job descriptions or titles. The culture is open, with our “fast feedback” system implemented to encourage transparency. You will be given latitude to drive and stretch to deliver mutual goals.
The Organization: Marketing Operations
The Marketing Operations (MO) team is an operational arm of Chegg Marketing and is critical to its success. The team is involved in acquiring customers through multiple marketing channels like organic search, paid search, email, social, affiliate, and display. Going beyond customer acquisition, MO participates in analysing students’ behavioural trends to enable better business outcomes. The team also monitors and assesses the industry landscape to generate actionable insights.
Why You Should Join
The Specialist would need to have at least 5+ years of experience. We are looking for a passionate and experienced candidate who will collaborate with different departments on the creation and release of a variety of simultaneously running campaigns and orchestrate all operational and tactical email marketing activities to align with the Marketing teams’ annual goals. In this role, you will be responsible for building complex highly segmented, multi-wave and multi-channel workflows and journeys.
Responsibilities:
- Build, test, experiment and execute complex highly segmented, multi-channel (email/onsite/mobile push/sms) & multi-touch workflows
- Build, test and execute promotional/auto/transactional/trigger Push Notifications (iOS & Android devices)
- Creation and mapping of transactional templates (passing JSON payloads)
- Offer management and targeting personalized offers to users
- Develop new email capabilities including segmentation and personalization, architecture, and maintenance of data tables
- Troubleshoot campaign/instance issues and provide solutions to complex workflow issues
- Partner with business stakeholders to analyze needs and challenges
- Partner with Product, Engineering and Mar Tech teams to identify and document product requirements
- Identify improvement and automation opportunities
Education Requirement
Bachelor’s degree in Computer Science or equivalent experience
Skills and Requirements
- Experience in end-to-end developing, testing, and deploying complex campaigns
- Demonstrated ability to write code using JavaScript, & HTML/CSS
- Proven record for problem resolution and successful completion of complex projects.
- Experience in configuration, customer, and recipient schema
- Experience in creating the offers and how offers can be targeted in a workflow with variations
- Excellent analytical, problem-solving, and troubleshooting skills, possessing an innovative, solutions-oriented mindset required
- Excellent documentation and communication (written and verbal) skills