Job Title: CRM Specialist
Salary Package: ₹20,000 – ₹30,000 a Month
Company Name: Cars24
Job Location: Gurugram, Haryana
Qualification : Bachelor’s Degree
Job Info:
Cars 24 AU is looking to hire a candidate for the CRM Specialist role. The candidate will be responsible for end to end retention/growth marketing campaigns via channels like sms, whatsapp,email and push. The candidate will work on making strategy/planning for campaigns, execution, analysis (what is working vs not working). The candidate will work closely with the product team to get the events passed to the tool for sending relevant campaigns to the customers.
Responsibilities
· Design and implement CRM marketing campaigns and initiatives using techniques of CRM marketing on Clevertap & Hubspot
· Track campaign metrics and trends, like Viewed rates, CTR, conversion rates, etc.
· Optimize channels and campaigns based on the performance, with a focus on leveraging Whatsapp as a channel
· Follow market trends and competition to keep the CRM channel strategy updated
· Own targets for the CRM channel in terms of contribution to overall sessions, net sales etc
Requirements/ Qualifications:
· 2+ Years of experience in CRM marketing campaigns execution with a consumer internet company.