Post Name Marketing Manager Date August 25, 2023 Short Info. Amazon.in is seeking an innovative marketing manager to join the Private Brands marketing team with responsibility for managing category marketing and GTM across various categories in the retail business in India. The position is responsible for GTM strategy; campaign management and media mix development and will work closely with creative and media teams to achieve the demand generation goals for the respective categories.
Amazon Recruitment 2023 Overview
| Company Name | Amazon |
| Post Name | Marketing Manager |
| Job Type | Full Time Job |
| Experience | 0 to 2 years |
| Function/Business Area | E Commerce |
| Location | Bengaluru |
| Category | Customer Service |
| Official Website | Amazon |
| Salary | UPTo 3.0LPA + Incentives |
About Amazon Company
Amazon.in is seeking an innovative marketing manager to join the Private Brands marketing team with responsibility for managing category marketing and GTM across various categories in the retail business in India. The position is responsible for GTM strategy; campaign management and media mix development and will work closely with creative and media teams to achieve the demand generation goals for the respective categories. He/ She will work closely with the Category P&L leaders to ensure optimization of brand and product messaging and spend across all marketing channels.
About the team
Amazon Private Brands offers customers outstanding quality at great prices. We help customers discover and be delighted by our products every day. With frustration-free packaging, appealing designs, and reliable quality, we are constantly innovating on behalf of our customers.
We aspire to be part of our customers’ everyday lives by offering lovable products love at compelling prices that are backed by Amazon’s strong customer-obsessed reputation
Why You Should Join
• Creation of marketing strategies for multiple categories, in which you make use of the full marketing mix
• You will determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities.
• Responsible for local geos, competition and consumer analysis that help you determine your marketing strategy.
• Responsible for product marketing and marketing communication management with central brand and media team.
• Propose, analyze, summarize consumer and shopper research to drive insights
• Work cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals.
• Develop accurate projects priorities, schedules and execution of marketing campaigns.
• Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans.
• Work collaboratively with the leader of online marketing strategy and media planning to develop plans that optimize advertising across the product portfolio
• Develop compelling, relevant strategic input docs and creative briefs for creative development
Education Requirement
- – 3+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Experience using Microsoft Excel to manipulate and analyze data
– Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Skills and Requirements
– Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation